Automation Connection
This account-specific, 3-hour IT automation event is designed to be used as an account upsell / expansion program. It’s challenging to reach all the relevant IT automation users within one account. This event is designed to create a space for interaction and community building within the account, across different customer use cases and personas.
Event Resources
| Resource | Link |
|---|---|
| Event kit | Event kit (Google Slides) |
| Follow-up assets | Follow-up assets |
| Certain registration page & promotional email copy | Registration page & promotional email copy |
| Presenter instructions and guide | Planning process |
Target audience
IT infrastructure engineers, DevOps engineers, operations teams, and automation champions within the account.
Presentation Deck
- Event kit (Google Slides) - For Red Hat employees
Benefits
- Customer champion becomes Red Hat evangelist within the account
- Involvement of multi-level management
- Develop new and broader contacts across different levels and departments within the account
- Helps easily meet an Ansible Automation Platform sales best practice of selling both top-down and bottom-up
- Opens the door for other opportunities
- Access the new groups in the account (Architects, Networking, Windows, Developers community, CIO-Office)
Sample agenda
GENERAL SESSION (9:00 AM – 10:00 AM)
- Opening Keynote + Strategy — Presented by the customer’s sponsor
- Keynote Red Hat Automation — Presented by Red Hat
BREAK-OUT SESSIONS (10:15 AM – 12:30 PM) — Section to be customized to account’s use case interests
- Hands-on Ansible for Windows — Presented by Red Hat Solution Architect
- Ansible for Networking hands-on Demo — Presented by the Red Hat Senior Specialist Solution Architect
- Transformative automation: Be an automation champion — Presented by the Red Hat Consulting and Training managers
- Advanced Ansible Tips & Tricks — Presented by Red Hat Solution Architect
When to run Automation Connection
Selection consideration stage — designed to upsell/expand new or existing accounts strategies.
Ansible Workshop
This is an official Ansible event kit maintained by the Red Hat Ansible Technical Marketing Team.
